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Business Studies

Research Paper: Samsung Mobile Company- Introduction

Sample Research Paper

The business segment, Samsung Mobile, of Samsung Electronics has been contributing effectively towards the success of the entire group.  Its commendable performance in the past few years is due to its effective strategic management policies. These strategic plans are devised on a global level, and have been instrumental in making the company earn recognition and loyal customers. The policies have helped the group to face competition competently.

The Samsung Group specializing in electronics originated inAsia. It started off as an electronics consumer goods manufacturing concern inKoreain 1938. The operations began onMarch 1, 1938under the supervision of the then chairman, Byung-Chull Lee, inTaegu,Korea. (Samsung Group Timeline and History 2007). According to Edwards (2003), the organization grew and opened subsidiaries worldwide. The manufacturing concern launched different categories of products over the years. Edwards (2003) stated that the company shifted its focus from the selling concept to the marketing concept. A few years ago, the company embarked on strategic branding policies and brand management.

Nystedt (2007) wrote in his article that the Samsung Mobile segment of the Samsung Group received much recognition and became a major source of its revenue. The

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